GeniusWeb Helps GoTags LLC Boost Q1 Sales By Over 30%

FOR IMMEDIATE RELEASE:

Ames, IA, USA - April 26, 2010 - GoTags LLC, a Custom Pet Tag manufacturer based in Ephrata, WA commissioned GeniusWeb to renovate the Gotags.com and Goscribe.com websites in late 2009.

GeniusWeb's modifications of the websites cut page load times dramatically, making it faster for customers to navigate the site, upgraded pages to modern web standards so more users would have a good viewing experience, and revamped the site's navigation structure to reduce confusion and help customers get to where they want to go faster.

All of this effort paid off surprisingly quickly:

"Typically January is very good and then orders go down in Feb, March, April." says GoTags president, Todd Stevens. Instead of a decline this year, there has been an increase in sales of about 30% in the last part of the quarter.

Todd also remarked, "I am quite pleased with the new traffic! And most of our orders are organic right now. We have really pulled most advertising on Google for pet tags and dog tags which is so competitive and no profit potential verse the cost."

GoTags is no longer working for Google, rather they're letting Google work for GoTags thanks to an improved website structure that lets search engines correctly weigh and index each page.

As a result, GoTags has seen more appropriate traffic coming to their website, with bounce rates and mis-targeted visits declining and conversions increasing.

"GeniusWeb uses a common sense search engine optimization strategy for clients that focuses on helping the search engines do their jobs- indexing and ranking our customer's content appropriately so that the search engine user gets the best result first," says Matthew Steven of GeniusWeb.com, "the focus is always on serving the human being on the other end of that internet connection."

Contact:
GeniusWeb Press Relations
+1 515 999 0842

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