GeniusWeb Boosts SoapCrafters.com Web Usability And Stickiness
FOR IMMEDIATE RELEASE:
Ames, IA - July 8th, 2010 - SoapCrafters, Inc, a soap making supply company based in Las Vegas, NV, commissioned GeniusWeb.com to consult on their web site in April 2010.
Pam Love of SoapCrafters commented, "I'm enjoying higher conversion to sale rates, larger orders and happier customers."
The SoapCrafters.com site's front page weight was cut to 20% of its former size, resulting in a corresponding increase in loading speed.
Since many web users prefer search over browsing a hierarchy (S. Krug, 2005) the search function was moved to the top to make the site easier to use for people with that preference.
Other improvements included better use of space, more interactive content like a "featured customer" section and features to encourage return visits.
GeniusWeb continues to work with Soapcrafters to implement the remainder of the proposed changes which will be complete by Fall 2010.
Contact:
GeniusWeb Press Relations
+1 515 999 0842
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